Executive briefings
The honest take on working with AI.
Clear conclusions for leaders who need to decide what to learn, what to change, and what to ignore.
WRITTEN BY GUILLAUME MOIGNEUWhy most AI implementations fail (and what to do instead)
Most AI projects don't fail because the tech is bad. They fail because of three avoidable mistakes that have nothing to do with artificial intelligence.
Stop calling everything 'AI-powered'
The 'AI-powered' label has become meaningless. Here's how to spot real AI capability vs. buzzword abuse when you're buying tools.
Guillaume M.What the EU AI Act means for your business (a plain-language breakdown)
The EU AI Act sounds intimidating but most SMBs have less to worry about than the headlines suggest. Here's a plain-language breakdown.
Guillaume M.Why your AI chatbot failed (and what to build instead)
Most AI chatbots get abandoned within 90 days. Here's why they fail and what customer-facing AI should actually look like.
Guillaume M.AI won't replace your team. Bad AI adoption might.
The headlines say AI is coming for jobs. The real threat is botched rollouts that waste budgets, erode trust, and make teams resist every future change.
Guillaume M.Your company probably doesn't need a custom AI model
Custom AI models sound impressive. For 90% of small and mid-sized businesses, off-the-shelf tools and better prompts will get you further, faster, and cheaper.
Guillaume M.AI predictions for 2027: what we're confident about and what we're guessing
Our AI predictions for 2027, honestly labeled by confidence level. Some we'd bet money on. Others are informed speculation.
Guillaume M.AI governance for small businesses: you need less than you think
You don't need a 50-page AI policy. You need four things: a usage policy, a data agreement, human review rules, and a tool inventory.
Guillaume M.Why transparent pricing matters in AI consulting
Most AI consultancies won't tell you what they charge until you're on a sales call. Here's why that's a problem and why we do it differently.
Guillaume M.The best AI strategy for most businesses is embarrassingly simple
The best AI strategy for most businesses fits on a napkin. Pick one painful process, test a tool for two weeks, measure results, decide.
Guillaume M.The problem with AI demos that work perfectly
AI demos are designed to impress. Production is designed to survive. Here's how to evaluate tools beyond the polished pitch.
Guillaume M.The vendor lock-in problem nobody talks about in AI
AI tools create dependency faster than you'd expect. Here's what vendor lock-in actually looks like for SMBs and how to protect yourself.
Guillaume M.Why we tell a third of our prospects not to buy AI yet
About a third of the businesses that contact us aren't ready for AI. Telling them that honestly is the best thing we can do for them.
Guillaume M.The AI skills gap is real, but training fixes it faster than you think
62% of organizations say lack of training is their biggest AI barrier. A well-designed four-week program can change that. Here's how.
Guillaume M.The hidden costs of 'free' AI tools
Free AI tools aren't free. You pay with your data, your team's habits, and eventually your wallet. Here's how to evaluate the real cost.
Guillaume M.
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