Executive briefings
The honest take on working with AI.
Clear conclusions for leaders who need to decide what to learn, what to change, and what to ignore.
WRITTEN BY GUILLAUME MOIGNEUAnatomy of an AI pilot that pays for itself in six weeks
A good AI pilot costs $10-15K, targets one repetitive task, and proves its value in six weeks. Here's what each week looks like.
The first 90 days of AI adoption: what to expect week by week
AI adoption follows a predictable pattern. Weeks 1-2 are exciting. Weeks 3-4 are painful. Here's what to expect at each stage and what to do about it.
Guillaume M.What AI-powered document processing actually looks like for a 40-person company
A realistic walkthrough of AI document processing for a mid-size company. Tools, costs, setup time, and why the first two weeks feel slower, not faster.
Guillaume M.What happens when a 5-person marketing team adopts AI tools
A realistic walkthrough of AI adoption for a small marketing team. Week-by-week timeline, real tool costs, and what typically sticks versus what gets dropped.
Guillaume M.What AI-assisted customer onboarding looks like at a mid-size company
AI can handle triage, scheduling, and FAQ responses during onboarding. But the moments that build loyalty still need a person. Here's what the split looks like.
Guillaume M.What a good AI training workshop actually covers (and what happens after)
A walkthrough of what a half-day AI workshop covers, what exercises the team does, and why the follow-up support matters more than the training itself.
Guillaume M.What AI can realistically do for a 20-person professional services firm
A 20-person consulting, legal, or accounting firm can save 15-25 hours per week with AI. Here's where the savings come from and what it actually costs.
Guillaume M.What building a company knowledge base with AI looks like from day one
Building an AI knowledge base isn't a moonshot. Here's the realistic timeline, real costs, and the adoption challenge nobody warns you about.
Guillaume M.From 15 hours to 3: what automating weekly reporting with AI looks like in practice
A realistic walkthrough of automating weekly reporting with AI. From manual spreadsheet wrangling to connected data sources and AI summaries in 90 days.
Guillaume M.Sometimes the right answer is 'don't buy AI': three scenarios where simpler tools win
Three realistic scenarios where companies didn't need AI. A spreadsheet fix, CRM training, and a Zapier automation each solved the problem at a fraction of the cost.
Guillaume M.
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