Executive briefings
The honest take on working with AI.
Clear conclusions for leaders who need to decide what to learn, what to change, and what to ignore.
WRITTEN BY GUILLAUME MOIGNEUThe Telos framework: a practical guide to specifying your life for the AI era
A step-by-step guide to building your own Telos file. The personal specification document that makes you a clearer thinker and gives AI agents the context they need to actually help.
Specify your life: why the people who document everything will win the AI era
AI agents don't fail because the technology is broken. They fail because we never learned to specify what we actually want. Turns out, neither did most of our teams, our companies, or our personal lives.
Guillaume M.What 'AI-ready data' actually means for a 50-person company
Most small businesses have enough data for AI already. The problem isn't volume, it's organization. Here's what 'clean data' actually means in practice.
Guillaume M.What AI actually is (and isn't): a guide for business owners
A no-hype guide to what AI tools actually do, what they're good at, what they're bad at, and where the line is for small businesses.
Guillaume M.How to run your first AI pilot project without burning your budget
A practical guide to running your first AI pilot project. How to pick the right use case, scope it, set a budget, and measure whether it actually worked.
Guillaume M.A practical guide to AI for marketing teams under 10 people
Small marketing teams can save 8-15 hours a week with the right AI workflows. Here are the specific tools and daily routines that actually work.
Guillaume M.How to talk to your team about AI (without causing panic)
Introducing AI to your team? How you communicate matters more than which tools you choose. Here's a framework for honest, productive conversations.
Guillaume M.AI agents explained: what they do, when you need one, and when you don't
AI agents are everywhere in the headlines. Here's what they actually do, when they're worth the investment, and when a simpler tool does the job better.
Guillaume M.The AI tools landscape in 2026: a business buyer's guide
An honest assessment of the major AI platforms in 2026. Who each tool is for, what's genuinely improved, and what's just been rebranded.
Guillaume M.What your team needs to know about AI before you buy anything
Most failed AI projects don't fail because of the technology. They fail because the team wasn't ready. Here's what AI literacy actually means and why it comes before tools.
Guillaume M.The first 5 AI tools every small business should try
Five AI tools worth trying if you run a small business, with honest assessments of what each does well, where it falls short, and what it costs.
Guillaume M.How to measure AI ROI when the results aren't obvious
Not all AI value shows up on a timesheet. Here's a framework for measuring quality, speed, satisfaction, and error reduction over 90 days.
Guillaume M.How to use AI for customer service without losing the human touch
AI works best in customer service when it handles triage and first responses while humans handle complexity and empathy. Here's how to set it up right.
Guillaume M.30 AI terms you actually need to know (and 20 you can ignore)
A no-jargon glossary of AI terms for business owners. 30 terms that matter for buying decisions, and 20 you can safely skip.
Guillaume M.AI automation vs. AI augmentation: why the difference matters
Most SMBs should start with AI augmentation, not automation. Here's why the distinction matters and how to decide which approach fits your business.
Guillaume M.How to evaluate an AI tool without a technical background
A framework for evaluating AI tools when you're not technical, covering what to test, what to ask vendors, and what red flags to watch for.
Guillaume M.How to write prompts that get useful results
A non-technical guide to writing better AI prompts, with real business examples and before-and-after comparisons that show the difference.
Guillaume M.
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